Heimish is a South Korean beauty brand that gained significant popularity shortly after its establishment in March 2016. Known for its high-quality color makeup products, Heimish quickly became a favorite among beauty enthusiasts both in South Korea and internationally. One of the brand's notable features is its affordability, offering competitively priced makeup items compared to those from professional brands.

Additionally, Heimish takes pride in formulating its products without the use of parabens, reflecting a commitment to providing safer and healthier beauty options for consumers.