Joico is a professional haircare brand dedicated to restoring hair’s health, strength, and shine. Founded in 1975, it introduced groundbreaking keratin-based formulas that repair damaged hair from within. The brand’s philosophy, “The Joi of Healthy Hair,” reflects its mission to bring vitality and beauty back to every strand. Joico combines advanced science with salon expertise to deliver transformative results. Its innovative SmartRelease™ Technology continuously nourishes hair with essential ingredients. Each product is designed to protect color, enhance moisture, and improve manageability. Joico offers specialized ranges for different hair needs, from repair to hydration. The K-Pak line remains a global favorite for intensive restoration. All products are cruelty-free and sustainably developed. Joico continues to inspire confidence through healthy, radiant hair.