Joico is a professional haircare brand dedicated to restoring hair’s health, strength, and shine. Founded in 1975, it introduced groundbreaking keratin-based formulas that repair damaged hair from within. The brand’s philosophy, “The Joi of Healthy Hair,” reflects its mission to bring vitality and beauty back to every strand. Joico combines advanced science with salon expertise to deliver transformative results. Its innovative SmartRelease™ Technology continuously nourishes hair with essential ingredients. Each product is designed to protect color, enhance moisture, and improve manageability. Joico offers specialized ranges for different hair needs, from repair to hydration. The K-Pak line remains a global favorite for intensive restoration. All products are cruelty-free and sustainably developed. Joico continues to inspire confidence through healthy, radiant hair.
Joico K-PAK Reconstructor (Intensive bond-repair treatment)
Joico Blonde Life Blonde Strong Detangler (Color-safe detangling leave-in treatment)
Joico K-PAK Hydrator (Lightweight daily moisture conditioner)
Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment (Gloss & strength restore treatment)
Joico YouthLock Treatment Masque (Age-defying deep conditioning masque)
Joico K-PAK Color Therapy Color-Protecting Shampoo (Color‑safe repairing shampoo)
Joico Dream Blowout Glass 72Hr Frizz Fighter (Anti-frizz styling cream)
Joico Define & Seal Curl Defining Gelée (Flexible hold curl styling gel)
Joico Scalp Vitality Exfoliating Foaming Scrub (Scalp exfoliating treatment)
Joico Scalp Vitality Refreshing Shampoo (Purifying hair & scalp shampoo)
Joico Defy Damage Sleepover Overnight Nourishing Treatment (Restorative night hair treatment)
Joico HydraSplash Replenishing Leave-in (Lightweight moisture treatment)
Joico YouthLock Blowout Creme (Anti-aging styling cream)