Joico is a professional haircare brand dedicated to restoring hair’s health, strength, and shine. Founded in 1975, it introduced groundbreaking keratin-based formulas that repair damaged hair from within. The brand’s philosophy, “The Joi of Healthy Hair,” reflects its mission to bring vitality and beauty back to every strand. Joico combines advanced science with salon expertise to deliver transformative results. Its innovative SmartRelease™ Technology continuously nourishes hair with essential ingredients. Each product is designed to protect color, enhance moisture, and improve manageability. Joico offers specialized ranges for different hair needs, from repair to hydration. The K-Pak line remains a global favorite for intensive restoration. All products are cruelty-free and sustainably developed. Joico continues to inspire confidence through healthy, radiant hair.
Joico K-PAK Color Therapy Color-Protecting Conditioner (Color protection conditioner)
Joico Defy Damage In A Flash (Instant repair hair treatment)
Joico K-PAK Color Therapy Winter Liters (Color repair 2in1 haircare set)
Joico Moisture Recovery Winter Liters (Deep hydration 2in1 haircare set)
Joico Moisture Recovery Moisturizing Conditioner (Hydrating conditioner)
Joico YouthLock Shampoo (Age-defying shampoo)
Joico YouthLock Conditioner (Age-defying conditioner)
Joico Blonde Life Violet Shampoo (Purple toning shampoo)
Joico Color Balance Purple Shampoo (Tone-correcting shampoo)
