Etude House is a makeup brand representing Korea that shares and spreads the culture of Makeup Play.

Etude House is there in the exciting moment of applying that first makeup, providing the best products and services to make makeup a fun and enjoyable experience for young women. It helps women find their unique personality and beauty through a wide color spectrum and lovable designs.

To share the culture of Makeup Play, Etude House creates its own makeup how-to’s and expands the scope of experience. It provides various beauty tips on social media and conducts ‘Beautizen’ program, which supports young women achieve their dreams of becoming YouTube beauty influencers. Through these activities, Etude House will deliver positive experiences and influence through beauty, creating a playful makeup culture across the world.