Characteristics
| Country of origin |
USA |
| Purpose |
To neutralize brassiness, remove mineral and metal buildup, brighten blonde, silver, gray, and highlighted hair, and help prevent future discoloration |
| Hair type |
All hair types |
Active ingredients
|
Acid Violet 43 (CI 60730), Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Sodium Gluconate, Sodium Polyaspartate, Aspartic Acid |
Description
Purple toning shampoo by K18 Biomimetic HairScience (Triple Bright Purple Shampoo), 4.2 fl. oz. / 15 fl. oz.
This is an advanced purple shampoo designed to brighten blonde, highlighted, silver, gray, and lightened hair while targeting the root causes of brassiness. Unlike traditional purple shampoos that only mask unwanted yellow tones with pigment, this formula uses a triple-action approach to help remove mineral and metal buildup, neutralize existing brassiness, and protect against future discoloration. Powered by violet pigments and chelating technology, it helps eliminate dullness caused by hard water, environmental pollutants, and metal deposits that can leave hair looking yellow, orange, or faded. The gentle cleansing formula effectively refreshes the hair without over-drying or creating excessive purple buildup.