Pureology was founded with a passion for creating high-performance hair care products for color-treated hair while maintaining a strong commitment to sustainability and wellness. From the start, Pureology set out to offer formulas that not only protect hair color but also respect the environment and personal well-being. By using 100% vegan ingredients and embracing eco-friendly practices, the brand has built a reputation for innovation and responsibility.
Pureology’s patented "AntiFade Complex®" ensures long-lasting color vibrancy, while its sulfate-free, concentrated formulas provide gentle yet effective care for all hair types. The brand’s mission is to empower individuals by offering salon-quality products that enhance the health and beauty of their hair, all while supporting a greener, cruelty-free world.
Key Features of Pureology:
- 100% Vegan Formulas – All Pureology products are made with vegan ingredients, free of animal by-products.
- Sulfate-Free – Gentle cleansing without stripping color or damaging hair.
- AntiFade Complex® – Patented technology designed to protect and extend the life of color-treated hair.
- Sustainability Focused – Eco-friendly packaging and sustainable sourcing practices to reduce environmental impact.
- Professional-Grade – Salon-quality formulas developed to meet the needs of professional stylists and clients.
- Customizable Ranges – Tailored products for various hair types, including hydration, volume, repair, and smoothness.
- Color Care Expertise – Specially designed for color-treated hair, preserving vibrancy and improving overall hair health.
Today, Pureology continues to inspire confidence and sustainability, delivering exceptional results to stylists and clients alike.
