That’s where our fave new US export Amika comes in. Based out of Williamsburg, Brooklyn, Amika is bottled ‘New York cool’. It has ten collections of haircare products catering for absolutely everyone – think damaged hair, curly hair, frizzy hair, and more – that are produced with cruelty-free, high-performance ingredients. Each collection is formulated with ingredients chosen to target each specific hair type/concern, but every product is boosted with sea buckthorn berry. This magical ingredient contains more than 190 active ingredients including vitamins, antioxidants, amino acids, and minerals, which work together to protect against the free radical damage that causes hair condition to deteriorate.

Amika, an independently-owned hair care brand founded in Brooklyn in 2007, originated from supplying hair salons. It then branched out to consumer sales, inclusive advertising campaigns and B-Corp certification. Products, which include shampoos, conditioners, hair masks, hair oil and styling tools, are sold in over 35 countries worldwide.

Transform your locks with Amika's innovative hair products, designed to unleash your hair's full potential and bring out your natural beauty.